Glossary
What is a funnel breakpoint?
A funnel breakpoint is the specific stage where conversion performance changed — the first step whose conversion rate moved, which locates the cause of a drop.
Definition
A funnel breakpoint is the specific stage where the drop actually happened: the first step whose conversion rate — not just its volume — moved. Everything before it is fine; everything after it is inheriting the loss.
Finding the breakpoint is the part of an investigation that saves the most time, because it eliminates whole layers of the funnel in a single comparison.
Why it matters
- Volume falls at every stage after the break, so raw counts make the whole funnel look broken.
- Rates isolate the real step: only the breakpoint's own conversion rate changes.
- Once you know the stage, the list of possible causes is short and specific.
How to detect it
- 1Line the stages up in order: clicks, landing views, form views, form submits, CRM records.
- 2Calculate each stage-to-stage conversion rate for the period before and after.
- 3The first rate that moved is the breakpoint.
Example
Illustrative scenario: clicks −2%, landing views −3%, form views −4%, submits −38%. Only the form-view-to-submit rate moved, so the breakpoint is the form step.
How Quarkad helps
Quarkad computes these stage-to-stage rates continuously against each funnel's baseline, so the breakpoint is identified as part of the incident rather than by hand afterwards.
Related terms and pages
Frequently asked questions
- What is the difference between a funnel break and a funnel breakpoint?
- The break is the failure itself; the breakpoint is where in the funnel it sits. You find the breakpoint in order to explain the break.
- Can there be more than one breakpoint?
- Yes, though it is less common. Two changes shipping the same day can move two stages — which is exactly why a change timeline matters alongside the rates.
Find the change behind the drop.
Quarkad monitors your funnels and the changes around them, then tells you which change lines up with the drop.