Free tool
Lead Drop Checker
Not every lead drop is the same. Enter your before/after numbers and this tool classifies the drop — so you know whether to look at spend, the page, cost, or the CRM handoff.
Enter leads before and after (before must be non-zero) to classify the drop. Add clicks, spend, and submits for a sharper result.
What this reveals
A lead drop can be a volume, conversion rate, cost efficiency, or handoff problem — and each has a different fix. Classifying it first stops you from cutting budgets when the real issue is a broken form.
What to check next
Take the flagged type and confirm it against reality: pull the change log for that area around the time leads fell. To catch the next drop automatically — and know its type instantly — connect your funnel to Quarkad.
Frequently asked questions
- What are the different types of lead drop?
- Four common ones: a volume drop (fewer clicks driving fewer leads), a conversion rate drop (same clicks, fewer leads — a page or form issue), a cost efficiency drop (leads cost more), and a handoff drop (forms submit but leads don't reach the CRM).
- How does the checker classify my drop?
- It compares your before/after numbers: whether clicks fell with leads (volume), whether the lead-per-click rate fell while clicks held (conversion), whether cost per lead rose (cost efficiency), or whether submits held while leads fell (handoff).
- Is this a definitive diagnosis?
- No — it's a fast classification to point you at the right area. Confirm the specific cause against your actual change log for that area before acting.