Free tool
Lead Drop Checker
Not every lead drop is the same. Enter your before/after numbers and this tool classifies the drop — so you know whether to look at spend, the page, cost, or the CRM handoff.
Enter leads before and after (before must be non-zero) to classify the drop. Add clicks, spend, and submits for a sharper result.
What this reveals
A lead drop can be a volume, conversion rate, cost efficiency, or handoff problem — and each has a different fix. Classifying it first stops you from cutting budgets when the real issue is a broken form.
How to read the result
The checker treats a change of less than 5% in leads as normal variation, so small dips come back as no clear drop. Above that, it works through the stages in order. If form submits held while leads fell, it calls a handoff drop, because people are still converting on the page and the loss happens after the submit. If clicks held while leads per click fell, it calls a conversion rate drop. If clicks fell along with leads, it calls a volume drop. When leads held but cost per lead rose by more than 20%, it calls a cost efficiency drop.
Use the same date range length for both periods, and the same days of the week where you can. Comparing a Monday to a Saturday will produce a drop that is really just the weekly rhythm. Form submits are optional, but without them the checker cannot spot a handoff drop, so enter them if your form tool reports them.
What to check next
Take the flagged type and confirm it against reality: pull the change log for that area around the time leads fell. To catch the next drop automatically — and know its type instantly — connect your funnel to Quarkad.
Frequently asked questions
- What are the different types of lead drop?
- Four common ones: a volume drop (fewer clicks driving fewer leads), a conversion rate drop (same clicks, fewer leads — a page or form issue), a cost efficiency drop (leads cost more), and a handoff drop (forms submit but leads don't reach the CRM).
- How does the checker classify my drop?
- It compares your before/after numbers: whether clicks fell with leads (volume), whether the lead-per-click rate fell while clicks held (conversion), whether cost per lead rose (cost efficiency), or whether submits held while leads fell (handoff).
- Is this a definitive diagnosis?
- No — it's a fast classification to point you at the right area. Confirm the specific cause against your actual change log for that area before acting.
- What counts as a lead here?
- Whatever your team counts as a lead arriving where it gets followed up, usually a new record in the CRM. That is what lets the checker compare it against form submits and spot a handoff drop.