Connect your funnel, end to end

Frequently asked questions

What is the minimum I need to connect to get value?

The landing page snippet on its own is enough to start, because it gives Quarkad the funnel events it needs: visits, form views, and submits. Adding an ad platform tells you whether a drop followed a campaign change, and adding a CRM tells you whether submitted leads actually arrived. Each connection removes one category of cause you would otherwise have to check by hand.

Which permissions does Quarkad ask for on ad accounts?

Read access. Quarkad reads campaign, ad set, and budget state so it can record what changed and when. It does not create, pause, edit, or spend anything in your ad accounts.

Do I need a separate connection per client?

Yes, and that is deliberate. Each client sits in its own workspace with its own connected sources, so data never mixes across accounts and access can be granted per client rather than per agency.

Where does the snippet go and does it slow the page down?

It is a single script tag in the page head, so anywhere you can edit the head will work, including a tag manager. It loads asynchronously and does not block rendering.

What happens if a connection breaks?

That is itself something Quarkad watches. A connection health monitor raises an incident when a source stops reporting, because a silent integration failure looks exactly like a conversion drop on every dashboard downstream of it, and it is the one failure that would otherwise make the monitoring itself untrustworthy.