Free tool
Free Conversion Drop Diagnostic
Find what likely caused a sudden drop in leads or conversion rate. Enter your funnel numbers for two periods and the tool points you at the stage that’s leaking — before you touch campaigns.
Enter previous and current numbers for all three stages to see the likely problem area. Your previous period needs non-zero visits, form views, and submits so the tool can compare rates.
What this reveals
The tool splits your funnel into three stages — traffic, visit-to-form-view rate, and form-view-to-submit rate — and finds the one that fell hardest. The stage that broke tells you the area to investigate.
How to interpret the result
- Visits fell → traffic or ad delivery. The leak is upstream, not on the page.
- Visit-to-form-view rate fell → the landing page. Fewer visitors are reaching the form.
- Form-view-to-submit rate fell → the form or tracking. People see it but fewer submit.
What to check next
Take the flagged area and confirm it against reality: pull the change log for that stage around the time the drop started. A page or form change, a budget cut, or a broken tag will usually line up with the moment the rate fell. To catch the next drop the moment it happens — with the suspect change already ranked — connect your funnel to Quarkad.
Frequently asked questions
- What does the conversion drop diagnostic do?
- It compares your funnel across two periods — visits, form views, and form submits — and finds the stage that fell hardest. That tells you whether the leak is in traffic, on the landing page, or in the form, so you know where to look first.
- What numbers do I need?
- Six numbers: visits, form views, and form submits for a previous period and a current period. Your previous period must have non-zero values so the tool can compare conversion rates between stages.
- Is this a guaranteed diagnosis?
- No. It's a fast first pass that points you at the most likely area based on where your funnel rates fell. Use it to decide where to investigate — then confirm the cause with the actual change log for that area.
- What about leads that submit but never reach my CRM?
- These inputs stop at the form submit, so they can't see a broken CRM handoff. If your submits look healthy but leads are still missing, test a submission end to end and check your CRM integration.