Free tools
Free Tools for Diagnosing Conversion Drops
Fast, no-signup tools to help you find why leads or conversions dropped and where to look first. Each one solves a small piece of the problem Quarkad monitors for you automatically.
A conversion drop is a stage problem before it is a cause problem
When leads fall, the instinct is to look for the reason straight away. That is the slow way round. Almost every conversion drop is easier to solve if you first work out which stage of the funnel lost the volume, because each stage has a short and completely different list of likely causes.
A funnel has four places it can leak. Traffic can fall, so fewer people arrive. The landing page can stop persuading, so fewer people reach the form. The form can stop working, so fewer people submit. Or the handoff can fail, so submissions never become leads in the system where anyone counts them. Narrowing to one of those four takes a few minutes of arithmetic and removes most of the guesswork that follows.
These tools do that arithmetic. They are deliberately small and they do not need access to anything, because the hard part was never the maths. The hard part is knowing which two numbers to compare.
How to use these together
The tools are built to be used in sequence, each one narrowing the search for the next.
- Find the stage. The conversion drop diagnostic compares two periods across the whole funnel and tells you where the ratio actually moved.
- Classify the drop. The lead drop checker sorts it into a volume problem, a conversion rate problem, a cost efficiency problem, or a CRM handoff problem, which decides who needs to fix it.
- Check the form. If the loss sits on the page, the form submit rate calculator separates people who never saw the form from people who saw it and abandoned it.
- Rule the ads in or out. For paid traffic, the Meta Ads lead drop checker separates a delivery change from a post-click change.
By the end you will not have the cause, but you will have one stage and a short list of things that could have changed there. That is normally the difference between an afternoon of dashboard archaeology and a twenty minute fix.
Frequently asked questions
- Are these tools really free, and do I need an account?
- They are free and there is no account. Every calculation runs in your browser on numbers you enter by hand, nothing is sent to a server, and nothing is stored. You can close the tab and the data is gone.
- Which tool should I start with?
- Start with the conversion drop diagnostic if you know conversions fell but not where. It compares two periods across the whole funnel and tells you which stage moved. Once you know the stage, the lead drop checker and the form submit rate calculator go deeper into that specific stage.
- What numbers do I need before I start?
- For any of these you need the same figures from two comparable periods, usually a normal week and the week things changed. Sessions or clicks, form views, form submissions, and leads recorded downstream. Most of these come out of your analytics tool and your CRM in a couple of minutes.
- How is this different from what Quarkad does?
- These tools answer one question once, after you already noticed a problem and gathered the numbers by hand. Quarkad runs the same comparison continuously against live funnel data, detects the drop before anyone reports it, and adds the part a calculator cannot: which change in your ads, landing pages, forms, or CRM handoff happened right before it.
- Can I use these for a client account rather than my own?
- Yes. Nothing here is tied to a property or a login, so agency teams can run the same diagnosis across several client accounts by entering each client's numbers in turn.
Go deeper
Diagnose it once. Then never do it manually again.
These tools give you a one-time answer. Quarkad watches your funnels continuously and raises the incident for you.