Built from the moment a campaign drops — and everyone asks, “what changed?”

Quarkad watches a conversion path end to end and raises an incident when it stops behaving. That path runs from the ad platform, through the landing page and the form, to the moment a submitted lead becomes a record in a CRM. Each of those stages can break on its own, and each one breaks in a way the others cannot see.

Detection is the easy half. The part that takes an agency an afternoon is the other half: working out what changed just before the number moved. So Quarkad keeps a timeline of the changes it can observe, campaign and budget edits on Meta and Google Ads, content and form changes on your landing pages, and the success or failure of the handoff into your CRM, and lines that timeline up against the drop.

It is not an analytics suite. It will not replace GA4, and it does not try to answer the questions a reporting tool answers well. It is not a client reporting product either, and it does not do uptime or synthetic checks.

It reads your ad accounts rather than writing to them. Nothing in Quarkad pauses a campaign, changes a budget, or edits a page. The job is to tell you what changed and let you decide, which is the opposite of an automation tool.

Being narrow is the point. There are good products for measuring a funnel, and the measurement was never the expensive part of a bad week. The expensive part is the hour or the day between a client noticing and somebody being able to say why. You can read more about the category in conversion incident intelligence or see the honest comparisons against the other ways teams handle this.