Integration
Meta Ads Conversion Drop Monitoring
Connect Meta Ads and Quarkad tracks every campaign change — then lines it up against your funnel, so when leads drop you can see the Meta change that most likely caused it.
What Quarkad monitors
Once connected, Quarkad watches your Meta campaigns for the changes that move delivery and, in turn, leads: budgets, status, and targeting. Every change is timestamped and lined up against your funnel metrics — visits, form views, and submits — so a drop is tied to the change that preceded it.
What changes can cause incidents
- Budget cuts that reduce delivery
- Campaigns or ad sets paused or set to off
- Targeting or audience edits that shift who sees the ad
- Edits that reset the learning phase and make delivery unstable
Example incident
Illustrative scenario.
A campaign budget is cut 60% at 13:50. Delivery falls, and the Free Trial funnel’s submit rate drops 38% by 14:00. Quarkad raises an incident with the Meta budget change ranked as the most likely cause and routes it to the client’s alert channel.
Setup
- Connect your Meta account with OAuth from your workspace.
- Select the ad account and map campaigns to the funnel they drive.
- Enable monitoring so Quarkad tracks changes and lines them up against your funnel metrics.
Limitations
- Quarkad is read-only — it detects and correlates changes, it does not edit or manage campaigns.
- Monitoring depends on the Meta API and the permissions you grant; data can be delayed or incomplete.
- Ranked causes are likely explanations, not guarantees — always confirm before acting.
Frequently asked questions
- What does Quarkad monitor in Meta Ads?
- Quarkad tracks changes to your Meta campaigns — budgets, status, and targeting — and timestamps them, then lines those changes up against your funnel metrics so a drop can be matched to the change that likely caused it.
- Does Quarkad change or manage my Meta campaigns?
- No. Quarkad is read-only for diagnosis. It helps you detect and understand changes and their impact; it does not pause, edit, or optimize campaigns for you.
- How do I connect Meta Ads?
- Connect your Meta account with OAuth from your workspace, choose the ad account, and map the relevant campaigns to the funnel you're monitoring. You can disconnect at any time from workspace settings.
- Can Quarkad tell if the drop came from Meta or my landing page?
- It helps you separate the two. If clicks and landing page views held while leads fell, the issue is downstream on the page or form; if delivery fell, the issue is upstream on Meta. Quarkad lines up both sides so you can tell which moved first.
Keep going
Catch the next Meta change before it costs you leads.
Connect your Meta account and let Quarkad line up campaign changes against conversion drops for you.